Samsung’s wearable division kicks off 2026 with a staggering 28% drop in shipments
Android Police 2026-06-18 17:03:24
Context: Samsung's wearable division experienced a significant decline in shipments in the first quarter of 2026, with a 28% year-over-year drop, resulting in a decrease in market share. This decline occurred despite the overall smartwatch market growing by 4% during the same period. The decrease in shipments has raised concerns about Samsung's ability to compete with other major brands in the smartwatch market.
Key Facts
- Samsung's Galaxy Watch series shipments dropped by 28% year-over-year in Q1 2026, according to a CounterPoint Research report.
- The decline in shipments resulted in Samsung's market share decreasing to 5% in Q1 2026, down from 7% in Q1 2025.
- In contrast, Apple's smartwatch shipments surged by 21% year-over-year, Huawei's shipments grew by 12%, and Xiaomi's shipments increased by 9% during the same period.
- The overall smartwatch market grew by 4% year-over-year in Q1 2026, despite Samsung's decline in shipments.