We’re bringing Walmart Connect to Display & Video 360.
Google Blog 2026-06-11 12:00:00
Context: Walmart, a multinational retail corporation, has announced a new partnership with Google's advertising platform, Display & Video 360. This collaboration aims to integrate Walmart's advertising capabilities with Google's platform, allowing brands to target high-intent shoppers through YouTube campaigns. The partnership is expected to provide brands with more effective advertising solutions.
Key Facts
- Walmart is partnering with Google's Display & Video 360 platform to enable brands to reach high-intent shoppers through YouTube campaigns, providing a more targeted advertising experience for consumers.
- The new partnership will allow brands to measure the results of their YouTube campaigns, enabling them to optimize their advertising strategies and improve their return on investment.
- The collaboration between Walmart and Google is expected to provide brands with a more comprehensive advertising solution, allowing them to target and engage with high-intent shoppers more effectively.
- The partnership will utilize Walmart Connect, a platform that enables brands to connect with high-intent shoppers through various advertising channels.
- The integration of Walmart Connect with Display & Video 360 is expected to provide brands with a more seamless and efficient advertising experience, allowing them to reach and engage with their target audience more effectively.