Ondo Finance hires former Invesco ETF chief to build onchain investment products
CoinDesk 2026-06-11 12:57:56
Context: Ondo Finance, a company involved in the development of onchain investment products, has made a significant move by hiring a former executive from a well-established financial institution. This strategic decision aims to further expand Ondo's offerings in the digital asset space. The appointment of John Hoffman, a seasoned expert in exchange-traded funds (ETFs), is expected to drive growth and innovation in Ondo's product portfolio.
Key Facts
- Ondo Finance has hired John Hoffman, the former chief of Invesco's ETF business, to lead the development of onchain investment products and drive the company's expansion in the digital asset space.
- John Hoffman will focus on building on Ondo's existing capabilities in tokenizing individual assets, with the goal of creating full investment portfolios and strategies that cater to the needs of institutional and individual investors.
- The appointment of Hoffman is expected to bring significant expertise and experience to Ondo, enabling the company to further establish itself as a leader in the onchain investment products market.
- No additional details were provided regarding the specific roles or responsibilities that Hoffman will assume in his new position at Ondo Finance.