The ‘Mass Affluent’ Are Losing Their Allure for Wealth Managers Navigating AI
Bloomberg 2026-06-21 12:00:00
Context: Wealth managers are reevaluating their focus on clients with $1 million in liquid assets, known as the mass affluent, as they navigate the integration of artificial intelligence in their services. This shift is driven by the need to stay relevant in an industry increasingly influenced by AI. As a result, the traditional business model of wealth management is being challenged.
Key Facts
Wealth managers may soon find that clients with a mere $1 million in liquid assets are no longer worth spending human hours on as they seek to stay relevant in the age of artificial intelligence.