Cotopaxi CEO: Luggage a ‘Natural Extension’ for Brand
Bloomberg 2026-06-22 21:35:06
Context: Cotopaxi, a company known for its backpacks, has recently expanded its product line into the luggage market with the introduction of its new Coraza luggage line. This move was announced by Lindsay Shumlas, the CEO of Cotopaxi, in an interview with Romaine Bostick and Katie Greifeld on "The Close." The new product line emphasizes sustainability and durability.
Key Facts
- Cotopaxi has launched a new product line called Coraza luggage, which marks the company's expansion from backpacks into the luggage market.
- The Coraza luggage line was introduced about two months ago and focuses on sustainability and durability through a repair-led model.
- Lindsay Shumlas, the CEO of Cotopaxi, discussed the company's recent expansion and new product line in an interview with Romaine Bostick and Katie Greifeld on "The Close."
- The Coraza luggage line contrasts with the typical replacement-focused luggage industry by emphasizing repairability and sustainability.
- Cotopaxi's new product line is part of the company's effort to offer more sustainable and durable products to consumers.