Key Facts

• Google announced new insights tools at the Cannes Lions Festival of Creativity, built with Gemini to help brands and agencies maximize the potential of creator marketing on YouTube.
• The new tools are designed to offer a better understanding of performance and trends, especially when it comes to the influence of YouTube creators in the era of AI-enabled creativity.
• The tools were introduced as part of Google's efforts to enhance creative campaigns on YouTube, with a focus on providing actionable insights and data.
• The announcement was made in the context of Cannes Lions 2026, indicating that the new tools will be available for use by brands and agencies by then.
• The tools' performance data and trends are illustrated with mock examples, which are explicitly stated to be for illustrative purposes only.