Key Facts

• Meta has introduced a new lineup of smart glasses called "Meta Glasses" that no longer carry the Ray-Ban name or design, aiming for a lower price point.
• The new Meta Glasses are available in three distinct styles, offering consumers more options in the smart glasses market.
• By dropping the Ray-Ban branding and designs, Meta is pursuing a strategy to make its smart glasses more affordable and competitive in the market.
• The move to launch "Meta Glasses" indicates that the company is investing in and expanding its presence in the smart glasses era.
• The new lineup of Meta Glasses is part of Meta's effort to make smart glasses more mainstream and accessible to a wider audience.