Apple Raises Mac and iPad Prices to Counter Memory Shortages
Bloomberg 2026-06-25 12:39:45
Context: Apple Inc. has raised the prices of its Macs, iPads, and home devices in response to an unprecedented shortage of memory chips and storage. This move was made to offset the increased costs caused by the shortage. The price hikes were implemented on Thursday.
Key Facts
- Apple Inc. raised the prices of its Macs, iPads, and home devices on Thursday in an effort to counter the cost hikes caused by a shortage of memory chips and storage.
- The shortage of memory chips and storage is described as unprecedented, indicating a severe and unusual disruption to the supply chain.
- The price increases are a direct measure taken by Apple to offset the increased costs resulting from the memory chip and storage shortage.