Key Facts

• According to Measured, 72% of incremental conversions on YouTube come from new customers.
• Google is expanding its Demand Gen capabilities to help businesses elevate their campaigns on YouTube.
• The update was announced on Google's official blog, and businesses can visit Accelerate with Google to learn more about the Demand Gen updates.
• The expansion of Demand Gen capabilities aims to unlock a new wave of growth on YouTube for businesses.
• The announcement was made in the context of Google's ongoing efforts to enhance its advertising and commerce offerings.