Context: Red Lobster's $20 all-you-can-eat shrimp deal, known as Endless Shrimp, has been at the center of a lawsuit that alleges it was a scheme to manipulate the company into bankruptcy. The promotion, which allowed customers to eat unlimited shrimp for a fixed price, was introduced by Red Lobster's previous owner, and its impact is still being felt. The lawsuit claims that the deal was not just a poorly designed promotion, but a deliberate attempt to squeeze the company.