Key Facts

• The Swatch Group is seeking $170 million in damages from Samsung for trademark infringement caused by 26 third-party watch face apps available in the Galaxy Store that replicated Swatch's dial designs, with the apps being downloaded at least 160,000 times.
• Samsung has already been found guilty of infringing on Swatch's trademarks and has removed the apps, but disputes the $170 million figure, stating that the total revenue from the watch face apps was around $1,000 and Samsung's commission was $300.
• The lawsuit, filed in the UK in 2019, has been ongoing for seven years, with Samsung being found liable in 2022, and the courts are now assessing damages, with a ruling expected in the near future.
• The Swatch Group owns several brands, including Omega, Tissot, Longines, and Hamilton, and claims that the third-party watch face apps had direct copies of its own dial designs, including subdial positioning and use of logos.
• Samsung's pre-installed watch faces on its Galaxy Watch smartwatches have been criticized for being poorly designed and unattractive, prompting users to turn to third-party watch face apps, which can be expensive and often do not work as stated.