Context: Cryptocurrency exchanges Coinbase, Kraken, and OKX are actively targeting users from companies that are not licensed under the European Union's Markets in Crypto-Assets (MiCA) regulations, in an effort to capture their customer base. These exchanges have already obtained authorization from EU regulators and are now using incentives such as transfer bonuses and prizes to attract new users. This development comes as the MiCA rules continue to reshape the cryptocurrency landscape in the EU.