Breitling Owner: China Remains a Complicated Market

Bloomberg 2026-06-30 03:56:04
Context: Georges Kern, CEO of House of Brands, which owns luxury watchmaker Breitling, discussed the company's performance in China on "Bloomberg: The China Show." Despite gaining market share, Kern noted that Chinese consumers remain cautious about investing in luxury goods. The conversation took place as part of Bloomberg's coverage of market trends in China.

Key Facts

  • Georges Kern, CEO of House of Brands, reported that the group is gaining market share in China, but consumers in the country remain reluctant to invest in luxury goods.
  • House of Brands owns Breitling, a luxury watchmaker, and is expanding its presence in China despite the challenging market conditions.
  • Kern shared his insights on the company's expansion plans and the current market dynamics in China during an interview on "Bloomberg: The China Show."
  • The cautious behavior of Chinese consumers towards luxury goods has implications for House of Brands and other luxury companies operating in the market.
  • The conversation with Kern was part of Bloomberg's coverage of market trends in China, providing insights into the country's complicated luxury goods market.

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