Your site, your rules: new AI traffic options for all customers
Cloudflare Blog 2026-07-01 13:00:00
Context: Cloudflare, a web performance and security company, is marking its second Content Independence Day by introducing new options for website owners to manage traffic from artificial intelligence (AI) bots. The goal is to give site owners more granular control over how AI bots interact with their content. This update allows customers to make more informed decisions about how their content is accessed and used by AI systems.
Key Facts
- Cloudflare is now offering its customers the ability to distinguish and manage traffic from different types of AI bots, including Search, Agent, and Training bots, in addition to protecting ad-monetized pages.
- The new feature allows website owners to move beyond a one-size-fits-all approach to blocking AI traffic, and instead tailor their bot management strategies to specific types of AI bots.
- The update is part of Cloudflare's second annual Content Independence Day celebration, which aims to promote content independence and give site owners more control over their online presence.