Meta's Chief Data Officer Says Agentic Commerce is the "Next Tier of Business"
CoinDesk 2026-07-10 21:26:55
Context: Meta's Chief Data Officer, Alex Schultz, envisions a future where "agentic commerce" becomes the next tier of business for the company, enabling automated transactions and interactions between businesses and customers. Schultz sees this future as an inevitability, where agents can handle tasks such as coordinating logistics, supply chain negotiations, and financial settlements. This vision is built on the use of stablecoins and digital payments.
Key Facts
- Meta's Chief Data Officer, Alex Schultz, believes that agentic commerce will be the "next tier of business" for the company, enabling automated transactions and interactions between businesses and customers.
- Schultz sees stablecoins as a key component of this vision, assuming they are already integrated inside Meta, and predicting that physical wallets will become obsolete in the future.
- Meta has over a million weekly active businesses using its agents, which have been used for tasks such as coordinating children's birthday parties, booking times, checking calendars, and finding venues.
- Schultz cited WeChat's red envelope model and Line's commerce infrastructure in Japan, Thailand, and Taiwan as examples of successful conversational commerce at scale, and noted that Meta has over a million small businesses doing commerce in conversation on WhatsApp in Brazil and India.
- Schultz expressed interest in decentralization and proof-of-humanity systems, stating that if a decentralized service can provide verification at scale, Meta would be interested in using it to facilitate transactions in the agentic economy.