Optimize your reach and frequency across campaigns with video campaign groups.
Google Blog 2026-07-13 16:00:00
Context: Google has introduced a new feature called video campaign groups in Google Ads, allowing advertisers to manage their brand's presence across multiple campaigns and optimize reach and frequency. This feature is now available globally and aims to help advertisers achieve optimal frequency targets. The development is based on research indicating that a specific frequency of ad exposure can lead to a significant lift in return on investment.
Key Facts
- YouTube reach and frequency optimization for video campaign groups are now available globally in Google Ads, enabling advertisers to coordinate reach and frequency across multiple video campaigns.
- According to a Google Meridian MMM study, which analyzed data from approximately 600 US brands between 2023 and 2025, an optimal frequency of 2.7 ad exposures per week leads to a 19% lift in return on investment.
- The feature will also be extended to Display & Video 360 advertisers, allowing for coordinated reach and frequency across multiple YouTube line items, in addition to its current availability in Google Ads.