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Binance.US CEO says exchange is rebuilding, eyes return to 20% U.S. market share

CoinDesk 2026-07-13 20:27:47
Context: Binance.US, the American arm of the global cryptocurrency exchange Binance, is attempting to regain its footing in the US market after facing regulatory challenges for two years. The company's CEO outlined a strategy to revive the business, focusing on competitive fees, regulated products, and improved liquidity. The goal is to recapture a significant share of the US market.

Key Facts

  • Binance.US CEO aims to lead the exchange in rebuilding its customer base and regaining a 20% share of the US market through strategic initiatives.
  • The company plans to achieve this goal by offering ultra-low fees to its customers, making its services more competitive in the US market.
  • Binance.US also intends to introduce new regulated products and enhance liquidity, which will help restore customer confidence and attract new users to the platform.
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