How Gemini is speaking the language of Southeast Asia
Google Blog 2026-07-14 04:30:00
Context: Southeast Asians are rapidly adopting the Gemini app, with active users in the region more than doubling in the last year. The chatbot is being used in daily life for tasks such as work, study, and creative activities, with users increasingly relying on native languages and mobile tools. Google is building on this momentum by rolling out new features, including Gemini Spark, a proactive AI agent that manages tasks across apps.
Key Facts
- The number of active users on the Gemini app in Southeast Asia has more than doubled in the last year, driven by a young, tech-savvy population, with nearly 40% of the region under 25 years old.
- Most users in Southeast Asia prefer interacting with Gemini in their native languages rather than English, and people use Gemini on mobile devices for creative tasks, research, and daily productivity.
- Gemini is being adopted faster in Southeast Asia than any other Google app, with the chatbot becoming an indispensable companion that shapes how users work, study, and live.
- Google is rolling out Gemini Spark, a new feature that acts as a proactive partner, managing tasks across apps, even when devices are locked, and will be available in local languages to Gemini Advanced subscribers.
- The Gemini Southeast Asia Report, which covers six of the region's largest user bases - Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam - provides insights into how people are using the Gemini app in their daily lives.