Samsung teases Galaxy Z Fold 8’s ‘new shape’ in Spider-Man: Brand New Day ad [Video]
9to5 Google 2026-07-15 14:13:21
Context: Samsung is building hype for its upcoming Galaxy Z Fold 8 and Galaxy Z Flip 8 devices through a cinematic ad in partnership with the Spider-Man film "Brand New Day". The ad showcases the devices' durability and new features, with the Galaxy Z Fold 8 being referred to as having a "brand new shape". The devices are set to launch on July 22 at Galaxy Unpacked.
Key Facts
- The Galaxy Z Fold 8 will have a new shape, with the standard model being shorter and wider when closed compared to the Galaxy Z Fold 8 Ultra, and will take up more horizontal space when open.
- The Samsung ad features a scene that teases either a quad-fold device or the Galaxy Z Fold 8's stronger design using a folding piece of paper.
- The ad showcases the new Galaxy Watch Ultra 2, which appears to have an animated Spider-Man watch face, although it's unclear if this will be a default option for users.
- The Galaxy Z Flip 8 is shown off in the ad before being ripped away, and is later depicted taking some abuse, being opened and closed rapidly, highlighting its durability.
- Samsung has begun a reserve campaign for the devices, offering a $30 credit and up to $1,230 in savings, and is also giving away $500 gift cards ahead of the July 22 launch.