Samsung's Flex Titanium is a direct response to Apple's iPhone Ultra threat
Android Police 2026-07-15 18:05:23
Context: Samsung has announced its Flex Titanium technology, a direct response to the potential threat posed by Apple's upcoming iPhone Ultra, which is expected to enter the foldable market in September. This new technology aims to reduce the visibility of the crease in Samsung's foldable devices, with its debut expected in the next-generation Galaxy foldable devices, likely the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra. The announcement comes as Samsung faces a potential challenge to its dominance in the foldable phone market.
Key Facts
- Samsung's Flex Titanium technology is designed to support the display from within, allowing for a much less visible crease in its foldable devices, and is expected to debut in the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra.
- The primary target for Samsung's Flex Titanium technology is Apple, specifically the rumored iPhone Ultra, which is expected to have a nearly creaseless screen owing to a liquid metal hinge.
- The Samsung Galaxy Z Fold 8 is rumored to weigh 201 grams, while the Galaxy Z Fold 8 Ultra is expected to weigh 215 grams, in comparison to the iPhone Ultra's expected weight of 255 grams.
- Samsung has spent seven years as the dominant player in the foldable phone market, but the potential entry of Apple into this market poses an existential threat to its dominance.
- The iPhone Ultra's potential entry into the foldable market could pull away a significant share of business from Samsung, which has recently become the top smartphone brand globally.