Key Facts

• Accenture's 2026 Consumer Pulse Research, based on a survey of 25,590 consumers, found that 74% of respondents would trust a personal AI agent more than their best friend to make shopping-related decisions.
• The research was conducted across 16 countries, but specific country names are not provided.
• The survey indicates that consumers are showing a growing willingness to let AI agents take on more shopping-related tasks.
• No specific names of individuals, apart from the company Accenture, are mentioned in the provided text.
• No additional statistics or quotes are provided beyond the trust levels of consumers in AI shopping agents.