It's the end of an era. OnePlus will no longer sell phones in the US or Europe
Android Police 2026-07-16 09:00:16
Context: OnePlus, a smartphone brand, will no longer launch new products in North America or Europe, according to an announcement from its parent company, Oppo. This strategic decision allows Oppo to focus its efforts and ensure that "the right brand does the right thing in the right market." The move marks a significant change for OnePlus, which has operated independently while sharing resources with Oppo and other brands from the BBK Electronics empire.
Key Facts
- OnePlus will no longer launch new products in North America or Europe, effective immediately, as announced by Oppo, its parent company, on July 16, 2026.
- The decision was described as a "strategic decision to focus our efforts" by Oppo, and was not attributed to a unilateral decision by OnePlus or an instruction from Oppo.
- OnePlus's product roadmap in China remains unchanged, and the brand will continue to deliver premium gaming and performance experiences to users in the region.
- Existing OnePlus device owners will not see any changes to their rights or service commitments, with after-sales support, warranties, and software updates remaining fully guaranteed.
- The OnePlus 15 and OnePlus 15R, released at the end of 2025, will be the brand's final devices sold new in the US, marking the end of OnePlus's presence in the region.