OnePlus's death is bad. Oppo's refusal to replace it is worse
Android Police 2026-07-16 14:00:15
Context: OnePlus has ceased selling phones in North America and Europe, reducing the already limited smartphone choices available in these regions. This move has created an opportunity for Oppo, a brand with a significant global presence, to fill the gap, but Oppo has declined to do so. As a result, consumers in these regions will be left with even fewer options.
Key Facts
- OnePlus will no longer sell phones in North America and Europe, as announced on July 17, effectively ending its presence in these markets.
- Oppo, which holds fourth place in global smartphone shipments market share according to Counterpoint Research's data, has declined to take over OnePlus's operations or release new phones in the US.
- OnePlus had a dedicated fan base and its devices were well-regarded, with some models, such as the OnePlus 9 and OnePlus 10 Pro, being sold by T-Mobile in the US.
- Oppo has a range of highly-regarded devices, including the Oppo Find X9 Ultra, a camera phone, and the Oppo Find N6, a big-screen foldable, which could have potentially filled the gap left by OnePlus.
- The decision by Oppo not to replace OnePlus or aggressively leverage OnePlus's goodwill to enter the US market with new devices has been met with disappointment, as it suggests that consumers will be left with limited choices in the region.