6 back-to-school shopping tricks every student should know
Google Blog 2026-07-16 17:00:00
Context: Google is offering six shopping tricks to help students simplify their back-to-school shopping experience, from finding specific products to comparing prices and tracking deals. The tools include AI Mode in Search, Personal Intelligence, Google Lens, and virtual try-on technology. These features aim to make shopping more personalized and efficient for students.
Key Facts
- Google's AI Mode in Search allows students to ask questions about specific products, such as "cozy sweaters that feel like a hoodie but look like I tried for less than $80," to get tailored results.
- 75% of college students say they want to shop from a personalized selection of products that prioritizes their favorite brands, sizes, and styles, according to a Google/Ipsos Back to School Shopping Study 2025.
- Google Lens enables students to take a photo of a product they like, such as a vintage chair, to learn more about the style, find similar items online, or options in a different color.
- Students can use Google's shopping tools to compare prices across different stores, track price history, and receive alerts when the price of a product drops, making it easier to find deals on essentials like coffee makers or vacuum cleaners.
- Google's virtual try-on technology allows students to see how a fashion item looks on them before buying, by clicking the "Try it on" button and selecting or uploading a photo, eliminating the need for physical try-ons.