Key Facts

• The Chipolo Loop tracker is now available in limited-edition "Deep Sunset" and "Morning Mist" color combinations, which feature a mix of deep blue and darker yellow/orange, and green mint with dark blue accent, respectively.
• The Loop tracker was first launched last year as a dual-network, rechargeable device with a built-in attachment point for keyrings and carabiners, offering a year of battery life and support for both Apple Find My and Android Find Hub.
• The new color combinations will be available through Chipolo's website and Amazon starting today, at the same retail price of $39.99.
• Chipolo's Loop tracker competes with Apple's AirTag and Pebblebee's Clip, and Pebblebee has also been offering limited-edition releases of its Clip tracker over the past several months.
• The limited-edition releases of the Chipolo Loop tracker follow a trend of offering user-picked color combinations, which may indicate a strategy to keep the product fresh and exciting for customers.