Prediction markets capture 27% of World Cup sports betting, Bloomberg reports
Crypto Briefing 2026-07-19 19:36:49
Context: The World Cup has seen a significant rise in prediction markets, which now account for a substantial portion of the total sports betting volume. This surge is led by platforms such as Kalshi and Rothera, which have reported remarkable figures in bet processing and daily volume. The emergence of prediction markets in sports betting is altering the landscape of the industry.
Key Facts
- Prediction markets now account for 27% of the total World Cup sports betting volume, indicating a substantial share in the betting market.
- Kalshi, a prediction market platform, has processed $40 billion in bets, showcasing its significant role in the current betting landscape.
- Rothera has experienced an 86% surge in daily volume, highlighting its rapid growth and increasing popularity among bettors during the World Cup.