EU publishes its AI content labelling playbook ahead of the AI Act’s August deadline
AI News 2026-06-16 10:00:00
Context: The European Union has released a voluntary Code of Practice aimed at helping companies comply with upcoming transparency rules related to AI-generated content. This move comes ahead of the AI Act, which is set to become law across the EU on August 2. The Code provides practical steps for businesses that develop and use generative AI to label their content.
Key Facts
- The European Union published its AI content labelling playbook on June 10, which is a voluntary Code of Practice designed to help companies meet transparency rules related to AI-generated content.
- The Code of Practice sets out practical steps for businesses that build and use generative AI to mark their content, in preparation for the AI Act that becomes law on August 2.
- The AI Act will impose new regulations across the EU, requiring companies to be transparent about AI-generated content, and the Code of Practice is intended to help them comply with these rules.
- The European Commission released the final Code on June 10, providing guidance for companies on how to implement transparency measures for AI-generated content.
- The upcoming regulations will apply to companies that develop and use generative AI, and will require them to take steps to label and identify AI-generated content.