Understanding the AI economy
Google Blog 2026-07-23 10:00:00
Context: Google has launched a comprehensive study called ATLAS to understand how people are using AI in their daily lives and jobs. The study analyzed 15 million aggregated and de-identified human-AI interactions across various Google AI products and tools, used by over 1 billion people monthly. This research aims to provide insights into the impact of AI on the economy and society.
Key Facts
- Google's ATLAS study analyzed 15 million aggregated and de-identified human-AI interactions across the Gemini App, AI Mode, and the Gemini API, which together are used by more than 1 billion people monthly.
- The ATLAS study's first dataset (v1.0) spans more than 150 countries, 140 languages, 800 occupations, and 4,000 tasks, providing a comprehensive look at how real people are using AI at scale.
- ATLAS insights are powered by Google DeepMind's Observation Clustering and Taxonomy Organisation (OCTO), a tool for transforming massive unstructured text data into organized entities.
- The ATLAS study was developed with the highest level of privacy protections, including scrubbing personally identifiable information (PII), removing references to sensitive information, and aggregating summaries into groups representing multiple users.
- Google's AI & Economy Research Program is undertaking further research in collaboration with academic and other researchers to expand the scope and capabilities of ATLAS and generate new insights into the AI-driven transformation of the economy.