Google is signing the EU AI Act Code of Practice on Transparency of AI-Generated Content.
Google Blog 2026-07-24 14:00:00
Context: Google has signed the EU AI Act Code of Practice on Transparency of AI-Generated Content, a move aimed at promoting the responsible use of AI in Europe. This development builds on Google's previous commitments to adopt and accelerate industry standards for AI transparency, including the C2PA standard and its own digital watermarking technology, SynthID. The signing of the code is part of Google's efforts to support transparency and trust in AI-generated content.
Key Facts
- Google has signed the EU AI Act Code of Practice on Transparency of AI-Generated Content to support the responsible use of AI in Europe, building on its 2025 signing of the GPAI Code of Practice.
- Google is working to adopt and accelerate the C2PA industry standard and develop AI transparency tools, including SynthID, its industry-leading digital watermarking technology that helps people understand how content was created and edited.
- Google has been partnering with third-party AI labs, including Apple, Eleven Labs, Kakao, NVIDIA, and OpenAI, to drive industry-wide adoption of interoperable watermarking tools using SynthID.
- The company is concerned that adding more regulatory complexity could contradict Europe's goals for competitiveness and simplification, and risk confusing the people these rules are meant to help.
- Google.org is providing a $5 million grant to scale Obrii, Ukraine's national AI job platform, contributing to Ukraine's AI adoption and sustained investment in the sector.