Roku raises prices on streaming hardware by up to $50
9to5 Google 2026-07-24 19:15:00
Context: Roku has increased prices on its streaming devices by up to $50 per device, citing inflated memory costs. The price hikes affect various Roku devices, including the Roku Ultra and Roku Streaming Stick. These changes have been confirmed by Roku and are already reflected in some retail listings.
Key Facts
- The Roku Ultra's price has been raised from $100 to $150, a $50 increase, while the Roku Streaming Stick's price has increased from $30 to $40, a $10 increase.
- Roku attributed the price hikes to inflated memory costs, which are being referred to as "RAMageddon".
- The price increases have not yet been implemented by all retailers, but Roku's own store currently lists many devices "on sale" for their previous retail prices.
- Roku has also introduced per-transaction limits on some of its devices.
- These price hikes follow a similar trend among other tech companies, including Apple, which raised the price of its Apple TV box, and Walmart, which increased prices on its Google TV streaming devices.