Girlguiding unveils first major redesign of uniform range since 1990
BBC News 2026-07-27 08:27:40
Context: Girlguiding, a UK-based organization, has unveiled a major redesign of its uniform range for the first time in over 30 years, with the aim of allowing its members to "express themselves" and have more freedom in their attire. The new uniform range has been informed by feedback from thousands of Guides, Rainbows, Brownies, and Rangers. The redesign includes 30 items of clothing and 15 accessories.
Key Facts
- The new uniform range is composed of 30 items of clothing and 15 accessories, with prices starting at £12 for a T-shirt, and features design elements such as hidden pockets in waistbands, thumb holes, and badge sashes which double as cross-body bags.
- Girlguiding's chief executive, Felicity Oswald, stated that "practicality, comfort, and sustainability" were at the center of the redesign, which combines the charity's heritage with modern colors and prints.
- A Girlguiding survey of 2,000 girls aged six to 16 in the UK found that 93% said they felt most comfortable when able to choose how they styled themselves, highlighting the importance of self-expression in the redesign.
- Members are not required to buy the new range immediately and can continue to wear the old uniform until they need a replacement, with Chief Guide Tracey Foster emphasizing that girls can wear "what you feel comfortable in".
- The redesign has been inspired by feedback from thousands of Guides, Rainbows, Brownies, and Rangers, with young members such as Isy and Poppy praising the new uniform for its comfort, practicality, and features such as hidden pockets and a gilet that doubles as a pillow.